UK News Group Newspapers, owner of tabloids The Sun and News of The World (NOTW) will be launching an updated version of Sun Bingo (SunBingo.co.uk) and News of The World Bingo (NOTW Bingo: NOTWBingo.co.uk) according to Jackpotjoy owner GameSys.

The current software suppier is Tombola who will run the sites up until Aug 26 2008. Then the sites will instantaneously switch to the new sites run on an exclusive bingo system operated and managed by Gamesys Group who own the UK´s no 1 Bingo brand online: JackpotJoy.

“At the end of the day and when push comes to shove, we’re thrilled to be working with such a success magnet: our online bingo partner GameSys, and we feel we have complimentary core competencies” said a spokesperson and Bingo cognisant.

Try the Gamesys Bingo at Jackpotjoy

Alongside Game Sys we want to evolve our bingo product online to be the most user friendly and customer orientated on the market and in the Internet space. We forsee substantial synergies between the two companies and having had a top down helipcopter view over the niche in the last couple of months I am confident that we can get the ball rolling and deliver a fast paced, exciting bingo product. It´s a Win Win situation both for us and especially for Gamesys. Working with this company was a no-brainer- we ran the numbers, checked the metrics and did the due diligence. The skill sets of The Sun, The News of The World and Gamesys matched 110 per cent. We both share the same corporate vision. Anyone playing here will have their bingo pants well and truly on.

“Neither SunBingonor NOTWBingo will be run on the existing Gamesys bingo platform that powers Jackpot Joy bingo. Game Sys have thought out of the box and fast tracked a system that is exclusive to The Sun and The News of The World- which was one of the reasons that we chose them as partners in the first place. Of course, we have benefited from their expertise, but we have also made asignificant and meaningful strategic marketing input into the product and our glass is definitely half full not half empty: we are confident that we can deliver an end to end experience that is super good for our players. Bingo 90, Bingo 80 and Bingo 75 plus some more that we are keeping under wraps will all be available to our players. Our mindset is one of "Customer, customer, customer" and we´ll be revisiting the product in real time to ensure that it ticks all of the boxes for a value-added bingo product that sets the benchmark for total quality deliverance".

“The Sun Bingo and NOTW Bingo will offer a bingo bonus of $200 for all new and current players. And there´ll be plenty of chat games with big bingo prizes, cash give aways and freebie cards.

"The price of our cards will be pegged at exactly the same level as currently. So we´ll have a site that no only offers fantastic value for money but a rich and seamless bingo entertainment experience worthy of The Sun and NewsoftheWorld brands.”